RESOURCES
Videos
Learn More About Our Scientific and Medical Affairs Team
Crown Laboratories is dedicated to developing and providing a diverse portfolio of safe and effective scientific solutions for life-long healthy skin. Whether it is performing ground-breaking skin research, formulating award-winning topicals, developing clinical evidence, or developing innovative medical devices, Crown’s Scientific Affairs has a talented team of scientists and clinicians that bring skin science to you all the way from research to reality.
Why SkinPen – David Nguyen
Watch David Nguyen’s inspiring story of going from shy to secure thanks to SkinPen by Crown Aesthetics. Though David was worried about pain, those concerns turned out to be groundless.
Webinars
Discover the Age-Defying Power of a True Skin Probiotic 6/25 Webinar
Chief Science Officer, Dr. Thomas Hitchcock, and Global VP of Medical Affairs & Clinical Development, Dr. Mona Alqam, discuss “Discover the Age-Defying Power of a True Skin Probiotic.” Learn how this breakthrough skin probiotic technology is designed to restore balance to the skin microbiome for younger, healthier-looking skin.
How to Build a Successful Microneedling Business 4/23 Webinar
Leslie Fletcher provides a for a comprehensive guide on building a successful microneedling business, explores key strategies, best practices and essential techniques for practice growth and client satisfaction
Selling the Perfect Pairing SkinPen® + BIOJUVE™
Hear from Dr. Anna Paré as she reviews her success with the perfect pairing: SkinPen® + BIOJUVE™. Discover how this perfect pairing accelerates the natural healing process and minimizes downtime to improve the overall aesthetic results, ultimately, delivering high patient satisfaction.
Webinar: Celebrate the 1-year Anniversary of BIOJUVE
Hear from our Chief Science Officer, Dr. Thomas Hitchcock, and NYC Dermatologist, Dr. Doris Day, as they celebrate the 1-year anniversary of BIOJUVE and review the power of the Xycrobe™ Technology.
Webinar – SkinPen®, SUPERCHARGED
Hear from our Chief Science Officer, Dr. Thomas Hitchcock, and Nurse Practitioner, Leslie Fletcher, as they revealed the key results from our latest clinical study: SkinPen® + BIOJUVE™ and discuss how to incorporate into your practice.
Webinar: BIOJUVE™ BIOME-BOOSTED MICRONEEDLING
Hear from our Chief Science Officer, Dr. Thomas Hitchcock, and NYC Dermatologist, Dr. Doris Day, as they revealed the key results from our latest clinical study: SkinPen® + BIOJUVE™.
Webinar: BIOJUVE™ is the Key to a Healthy Skin Biome
In this webinar, Dr. Doris Day and Dr. Thomas Hitchcock discuss our newest innovation, BIOJUVE™, the first of its kind living microbe technology. They review the history of our Xycrobe™ Technology, key findings from our published BIOJUVE™ Clinical Study and an overview of the BIOJUVE products.
Webinar: SkinPen® Precision Patient Events: Successful Planning and Execution to Generate Excitement and Revenue
In this webinar, Dr. Holman will discuss how she utilizes patient events to drive excitement and revenue in her practice. She will share the details for planning, training, and executing events so that you have a blueprint to replicate a successful program in your practice!
Webinar: SkinPen’s Significant Role in My Practice: A Dermatologist’s Evaluation and Perspective
Whether you are new to microneedling or are currently using this technology in your practice, Dr. Schlesinger will share why SkinPen is the microneedling device of choice for his practice. SkinPen is a versatile treatment that produces highly satisfied patients, and it is also one of the quickest, most profitable treatments available to aesthetic practices.
Webinar: Social Media Best Practices for the Aesthetic Professional
With over 3.96 billion social media users worldwide and the average adult spending around 95 minutes per day on various social media platforms, it is important to understand how these tools can help you connect with customers, attract new patients, and boost sales in your practice. This webinar will discuss how to get started on social media, the importance of community management, making informed decisions using analytics, and ideas on generating compelling content for your platforms.
Webinar: Highly Satisfied Patients Generate Revenue: The Three Pillars of Medical Aesthetics’
Highly Satisfied Patients Generate Revenue: The Three Pillars of Medical Aesthetics’, presented by Angela Wilson McDonald, Senior Director of Education at Crown Aesthetics.
The medical aesthetics industry suggests a new patient is worth $22,000 to a practice over their lifetime. This means that each new patient that walks through your door offers a significant opportunity for your business. So, what is the best way to attract new patients and turn them into satisfied, loyal customers?
Webinar: A Busy Practitioner’s Perspective
Whether you are new to microneedling or are currently using this technology in your practice, Emily Frost, Registered Nurse and Licensed Aesthetician, will share why SkinPen is the microneedling device of choice for her practice. SkinPen is a versatile treatment that produces highly satisfied patients and it is also one of the quickest, most profitable treatments available to aesthetic practices.
Back to Business: Virtual Event Success: Strategies to Deliver Big When Events Go Virtual – Rogne
Can you imagine a virtual event that brings in more leads and revenue than a live event? Melissa Rogne and her team at Rejuv Clinic did just that. Now, she shares tips on everything from planning, marketing, gamification, and lead generation to ensure a success that surpasses expectations.
Back to Business: Ensuring Success with SkinPen Precision – Angela McDonald
Microneedling with SkinPen Precision is in-demand as patients return to their medical aesthetic routine. The ideal procedure in the summer months, SkinPen drives dynamic results while being non-ablative, safe for all Fitzpatrick skin types (I-VI), and offering little to no downtime for patients. In this video, Angela McDonald, Senior Director of Education and National Accounts, walks you through getting started with SkinPen Precision, from proper SkinPen Advanced Cartridge Unit installation to removing the ACU and disposable SkinPen Bio-Sheath without contaminating your pen.
Back to Business: Prep Time: Ready Your Practice to Reopen – Dr. Halaas
Yael Halaas, MD has modified her New York aesthetics practice to ensure safety for patients and staff. Learn what new protocols she put in place and how she is handling issues like patient flow, scheduling, billing, and more. Watch to see strategies you can adapt for your practice.
Back to Business: Jumpstarting Your Practice After Lockdown – Rich Castellano, MD
How has Rich Castellano, MD managed to bring in revenue while his practice is closed and how does he plan to keep momentum going through reopening? In this episode, he outlines simple steps every practice can take to support and motivate staff, engage with patients, and get back to business safely and effectively. Get his easy-to-implement strategies.
Webinar Part 2 – The Innovation Behind SkinPen Precision and Why It Matters to Your Practice
Crown Laboratories Chief Science Officer, Thomas Hitchcock, PhD will review the quality and design features of the 1st FDA-cleared microneedling device to market, SkinPen.
Webinar Part 1 – The Innovation Behind SkinPen Precision and Why It Matters to Your Practice
Crown Laboratories Chief Science Officer, Thomas Hitchcock, PhD will review the quality and design features of the 1st FDA-cleared microneedling device to market, SkinPen.
Beyond Acne Scars – Advanced Options with Microneedling
The goal of this CME certified course is to review the FDA status of microneedling devices and
understand current applications including the use of PRP and topicals.
Take 5 with Jeff Bedard of Crown Laboratories
In this special series, Inside Aesthetics host Dr. Steve Dayan sits down with leaders in the aesthetics industry to find out how they are reacting to the COVID-19 crisis. Crown Laboratories’ Jeff Bedard describes how the company’s diversified product portfolio and nimble production approach (think hand sanitizer) are sustaining it through the pandemic.
Understanding and Leveraging Your Online Reputation
One of the largest hurdles faced by aesthetic practices is new patient acquisition. Even after a recommendation from a friend or family member, the patient’s journey to an aesthetic provider often begins (and ends) with an online search. For this reason, search engine optimization and online ratings have become necessities for gaining new patients and growing an aesthetic business.
Grow Your Practice Using Digital Marketing
With so many options available to generate new patients, it’s hard to know what specific solutions will work for your practice. What is the best way to attract the attention of patients who are searching for a service you offer? During this webinar, Robyn Rose and Hunter Rose of Market Place Consulting Group will share ideas and strategies to help you grow your practice and increase your number of patients.
FDA Clearance Protects You and Your Patients: Reducing Risk in Medical Aesthetics
Dr. Burton Bentley II, CEO of Elite Medical Experts, will share real-world strategies to reduce the risk of litigation in your aesthetic practice. He’ll also highlight the FDA’s role in device safety and explain how unapproved devices pose dangers to clinicians and their patients. Each year, nearly 6% of Dermatologists are named in lawsuits. Learn how to protect yourself and your practice from incurring risk.
Proven Consultation Strategy For a $4.5+ Million Practice
Dr. Rich Castellano shares how he earned $4.5 million in cosmetic revenue in 2018 in a free one-hour webinar sponsored by Crown Aesthetics. Then Crown Aesthetics’s Senior Director of Education and National Accounts Angela McDonald will also share how you can generate an operating profit of 71% while enhancing up-sells, cross-sells and events.
Microneedling: Trends, Science, and Economics
Sometimes even a simple treatment like microneedling can seem overly complex. And since consumer interest in this procedure is at an all-time high, everyone in the aesthetics business — from owners to aestheticians to office managers — should stay up-to-date.
Practice Profitability Makeover
Dr. Rich Castellano shares how he has his ImageLife practice on pace to make $5.4. million this year with no insurance reimbursements. Crown Medical VP of Sales Michael McKenna shows how microneedling can generate an operating profit of up to 71% while enhancing up-sells, cross-sells, and events.
Docuseries
Episode #6: The First P word: “PROBIOTICS
In the First P word: “PROBIOTICS”, we continue our journey with Crown Laboratories’ Chief Science Officer, Dr. Thomas Hitchcock, exploring microbe-derived and related products, and the ways in which these products are mainly marketed by using 3 keywords all beginning with the letter P: Prebiotics, probiotics and postbiotics. In this episode we will start with the most well-known of the three topics, probiotics.
Episode #5: Skin Deeper
In Skin Deeper, we continue our journey with Crown Laboratories’ Chief Science Officer, Dr. Thomas Hitchcock, exploring what makes up the skin microbiome and where it resides. We also discuss how and why the microbiome interacts with the human cells, what this interaction means for us, and what the benefits and the drawbacks are for humans as hosts.
Episode #4: Beauty & the Bacteria: Scratching the Surface
In Scratching the Surface, Crown Laboratories’ Chief Science Officer, Dr. Thomas Hitchcock, Ph.D, explores how our skin microbiome actually begins and how it impacts our daily lives. The episode concludes with an opening introduction to the skin microbiome and how it’s beneficial to us that will be expanded upon in future episodes.
Episode #3: Beauty & the Bacteria: Microbiome 101 (part 2 of 2)
Microbiome 101 (part 2 of 2), will pick up where we left off, taking an intense dive into the science of microbiology. Crown’s Chief Science Officer, Dr. Thomas Hitchcock, Ph.D., completes our walk-through of the discovery of microbiology as a science, the creation of taxonomy (the ways by which we name these organisms) – and what this means for the body.
Episode #2: Beauty & the Bacteria: Microbiome 101 (part 1 of 2)
Episode 2, entitled Microbiome 101 (part 1 of 2), will begin taking an intense dive into the actual science of microbiology which is the study of microorganisms – including bacteria. Crown’s Chief Science Officer, Dr. Thomas Hitchcock, Ph.D., walks us through the discovery of microbiology as a science, the creation of taxonomy (the ways by which we name these organisms) – and what this means for the body.
Episode #1: Beauty & the Bacteria: An Exploration into the World of the Skin Microbiome
In this new educational docuseries, hosted by geneticist Thomas M. Hitchcock, Ph.D., we will take you on a journey inside the world of the skin microbiome.
This is the first episode in our new eight-part docuseries. Through this journey, you will appreciate the entangled relationship between our skin and the microbes living on and in it —and how that affects our lives. Featuring special appearances by a number of leading U.S. dermatologists, the series will guide the audience through the basics of what the skin microbiome actually is and why it is critical to the health of our skin.
Blog
How to Maintain PRP Equipment Compliance
By Chad Sulak, Brand Manager – PRP, Crown Aesthetics As the field of aesthetic medicine evolves, new and innovative products are constantly being introduced to the market. We are also seeing an advancement of current [...]
Bellus Covered by Practical Dermatology Magazine
Bellus Medical was featured in the October 2018 issue of Practical Dermatology due to our recent acquisition by Crown Laboratories. Here’s the basic story: “Bellus’ non-invasive offerings include the SkinPen®, a medical grade microneedling device used exclusively by healthcare professionals to improve the [...]
Is Microneedling a Fit for Your Practice?
You want to grow your aesthetic business, but that doesn’t mean every procedure is right for you and your patients. For instance, the latest advances in microneedling, such as SkinPen® by Bellus Medical, have taken this popular procedure to the next level. To decide if [...]
Case Studies
Luxurgery Case Study
Today’s consumers are review-driven. A patient’s journey to an aesthetic provider often begins and ends with an online search. This mindset is the reason search engine optimization and online ratings have become necessities for gaining new patients.