Joe Proctor, Founder and President
Joe Proctor is President of Bellus Medical and an award-winning inventor in aesthetics. He launched Bellus Medical in 2012 to help leading physician-directed practices around the world grow their businesses. The aesthetic division of Crown Laboratories since 2018, Bellus specializes in non-invasive innovations that act as “gateway” products to draw new patients to its partners.
Mr. Proctor began his career in aesthetics more than 15 years ago through progressive sales development and training. As a strong influencer in the industry, he leads by example by offering products of the highest quality and safety standards, and by providing best-in-class customer service and education. He is the winner of the Non-Physician Technology Innovator of the Year from The Aesthetic Show with Bellus as the winner of multiple Aesthetic Everything Awards and the SkinPen® microneedling device as the winner of the United Kingdom-based Barry Knapp Award for Product Innovation of the Year.
Michael McKenna, Global Vice President of Aesthetics Sales
Michael McKenna is a seasoned business leader with more than 20 years of sales expertise within the medical device and pharmaceutical industries and has a proven track record of successfully developing and implementing fundamental sales programs. Michael is a strategic thinker that works collaboratively with others to achieve results. As Global Vice President of Aesthetics Sales, Michael is in charge of spearheading business development, initiating strategic sales plans and positioning the company for continued growth and increased customer satisfaction.
Previously, Michael was the Vice President of North American Sales and Operations at Suneva Medical, where he successfully led strong sales revenue growth over several years and directed the rapid development of Suneva’s outside sales team, customer service group and inside sales force to support its expanding needs. Prior to that, Michael progressively accomplished 14 years at Medicis Pharmaceutical Corp. in various leadership positions, where he consistently exceeded annual company sales goals during his tenure.
Michael has a Bachelor of Science Degree in Business Administration Management from Auburn University.
Mike Zuccala, Global Vice President of Aesthetics Marketing
Mike Zuccala has significant dermatological sales and marketing experience including prescription, cosmetic and aesthetic procedures. He has built, directed and managed the commercial infrastructure of multiple dermatological franchises, including photodynamic therapy. In 2010 he oversaw the launch of Allumera in the United States during his tenure at Photocure, Inc. His efforts have focused on patient, consumer, and healthcare professional programs including award-winning website launches, persistency programs, and aesthetic MD’s medical education.
Mike’s strategic vision and tactical execution have proven to increase revenue growth both domestically and internationally. Managing multiple agency partners and internal stakeholders, Mike has demonstrated strong leadership and has gained the respect and commitment of multiple key opinion leaders in our space, something that is critical to our success.
Mike obtained his Bachelor of Science degree from Westfield State College and his MBA from Western New England College.
Jennifer Block, Director of Quality and Regulatory Affairs
Jennifer Block is the Director of Quality and Regulatory Affairs for Bellus Medical. With more than 12 years of industry experience, Jennifer has a diverse background in Medical Device, OTC and Cosmetic manufacturing, and Regulatory Affairs.
Jennifer is a member of the Dallas chapter of ASQ (American Society for Quality), and helps to ensure that Quality and Regulatory needs of Bellus Medical are her top priority.
Angela McDonald, Senior Director of Education and National Accounts
Angela began her medical sales career in pharmaceuticals with Merck where she specialized in the implementation and pull-through of hospital contracts. Most notably, she held responsibility for overseeing the annual bid process at Harris County Hospital District, one of the largest Disproportionate Share Hospitals in the nation, and a strategic account nationally for Merck. In this position, Angela rose through the sales ranks, achieving the highest level, Senior Executive Hospital Representative, in 10 years.
Angela transitioned to medical aesthetics in 2010 when recruited by Advanced Skin Technologies, the largest distributor of medical skin care products in Australia, to launch their skincare line, Auspect, in the U.S. Angela was involved in all aspects of the business including sales, marketing, and recruiting. This is where Angela discovered her passion for the aesthetics industry and particularly start-up organizations. While working with AST, Angela developed her interest in microneedling through her work with Genesis Biosystems and their technology, DermaFrac.
Angela was recruited by Bellus Medical in 2013 as they began the launch of their flagship product, SkinPen. She was not only drawn to the technology but the collaborative sales approach upon which Bellus was being built. Angela was responsible for building, training, and supporting the sales team nationally. Angela is currently holding the position of Senior Director of Education and National Accounts.
Angela holds a BA in Speech Communications with a minor in Marketing from Texas A&M University.
Brian Patton, Sales Director – Southeast Region
Brian Patton is a performance-based sales leader with over 20 years of industry experience, leading the Eastern half of the U.S. at Bellus since June of 2016. Brian produced multiple years of triple-digit revenue growth and earned two consecutive Sales Director of the Year Awards.
Brian has spent the last 17 years building expertise in launching and executing new-to-market aesthetic portfolios with 11 President’s Club awards in sales and management. The previous eight years, he focused on breast reconstruction and aesthetics at Mentor Worldwide, LLC. Additionally, he spent three years at Medicis representing the Restylane® family of products and three years at Dermik Aesthetics with the launch of Sculptra®.
Brian earned a Bachelor of Science Degree from The Citadel, The Military College of South Carolina.
Alex Peev, Sales Director – Northeast Region
Alex is a proven sales leader with 18 years of industry experience. Most recently, Alex was a key individual in building Cynova Laboratories, a new Dermatology/Plastic surgery start-up organization. He was responsible for all business aspects, including managing a third of the US for the launch of a new OTC/Skin Care regimen.
Prior to Cynova, Alex was an award-winning Regional Sales Manager in the facial injectable market place, responsible for managing, developing and ensuring positive growth for the Restylane Family of injectables, as well as Dysport, the first FDA approved competitor to Botox. With over 8 years of experience in the injectable market, he began his injectable career with Medicis Pharmaceuticals. Medicis was later acquired by Valeant and divested to Galderma in 2014. He was the most tenured aesthetics RSM at Galderma and a pivotal resource in the national expansion of the sales force.
Prior to Medicis, Alex was a National Sales Trainer and Account Manager for Abbott Immunology. He received numerous accolades during his 8-year tenure at Abbott and launched Humira the first subcutaneous biologic injectable in the medical field.
Prior to Abbott, Alex played professional soccer for the Philadelphia Kixx, an indoor professional soccer team.
Alex earned his B.S. in marketing from Saint Joseph’s University, where he was a full scholarship athlete.
Joe Kneizeh, Sales Director – Western Region
Joe Kneizeh is a seasoned sales leader with over 15 years of medical aesthetics experience. As a multiple President’s Club award winner in sales and management, Joe has a proven track record of executing new-to-market aesthetic portfolios.
Joe began his career launching Sculptra in San Diego in 2004 before later being promoted to National Sales Trainer. He then worked at Allergan as a Business Development Manager and was responsible for growing Botox Cosmetic and Juvederm sales. Joe also worked at Medicis Aesthetics where he increased Restylane sales each quarter. Joe was one of the first nine Sales Representatives hired to launch CoolSculpting and was there for over 4 years before moving over to Ulthera where he won Presidents Club in his first year. Joe was appointed first Regional Sales Director at Envy Medical nearly 2 years ago and managed a team of 11 highly energetic, engaged members that far exceeded sales expectations.
Joe earned his B.S. in Biology from California Lutheran University.
Andrew Moulton, Director of International Sales
Andrew has been in the aesthetics industry for 25+ years and brings with him a wealth of international experience. Andrew began his career with major companies such as Coca- Cola and Mattel Toys where he honed his sales skills. In the early 90’s he opened one of the first medi-spas in Texas and went on to build the business over 20 years before they were sold in 2014. During this time, he helped build the private label and branded skincare business for CBI Laboratories and Essential Elements. In addition, he has extensive global sales, business development, chain account, and distributor knowledge.
Andrew’s sales leadership has spanned 70 countries, overseeing inside and field sales representatives as well as practice development managers. He has worked closely with clinical and marketing teams to develop programs and initiatives throughout the world that support customer growth. In addition, Andrew has secured, trained and managed international distributors specifically focused on dermatology, plastic surgery, and aesthetics. He obtained his Bachelor of Science Degree in Pre-Veterinary Medicine from the University of Illinois.