RESOURCES

Webinars

Beauty and the Bacteria

Episode #1: Beauty & the Bacteria: An Exploration into the World of the Skin Microbiome 

In this new educational docuseries, hosted by geneticist Thomas M. Hitchcock, Ph.D., we will take you on a journey inside the world of the skin microbiome.

This is the first episode in our new eight-part docuseries. Through this journey, you will appreciate the entangled relationship between our skin and the microbes living on and in it —and how that affects our lives. Featuring special appearances by a number of leading U.S. dermatologists, the series will guide the audience through the basics of what the skin microbiome actually is and why it is critical to the health of our skin.

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Practice Profitability Webinar

Back to Business: Virtual Event Success: Strategies to Deliver Big When Events Go Virtual – Rogne

Can you imagine a virtual event that brings in more leads and revenue than a live event? Melissa Rogne and her team at Rejuv Clinic did just that. Now, she shares tips on everything from planning, marketing, gamification, and lead generation to ensure a success that surpasses expectations.

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Practice Profitability Webinar

Back to Business: Ensuring Success with SkinPen Precision – Angela McDonald

Microneedling with SkinPen Precision is in-demand as patients return to their medical aesthetic routine. The ideal procedure in the summer months, SkinPen drives dynamic results while being non-ablative, safe for all Fitzpatrick skin types (I-VI), and offering little to no downtime for patients. In this video, Angela McDonald, Senior Director of Education and National Accounts, walks you through getting started with SkinPen Precision, from proper SkinPen Advanced Cartridge Unit installation to removing the ACU and disposable SkinPen Bio-Sheath without contaminating your pen.

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Practice Profitability Webinar

Back to Business: Prep Time: Ready Your Practice to Reopen – Dr. Halaas

Yael Halaas, MD has modified her New York aesthetics practice to ensure safety for patients and staff. Learn what new protocols she put in place and how she is handling issues like patient flow, scheduling, billing, and more. Watch to see strategies you can adapt for your practice.

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Practice Profitability Webinar

Back to Business: Jumpstarting Your Practice After Lockdown – Rich Castellano, MD

How has Rich Castellano, MD managed to bring in revenue while his practice is closed and how does he plan to keep momentum going through reopening? In this episode, he outlines simple steps every practice can take to support and motivate staff, engage with patients, and get back to business safely and effectively. Get his easy-to-implement strategies.

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Practice Profitability Webinar

Webinar Part 2 – The Innovation Behind SkinPen Precision and Why It Matters to Your Practice

Crown Laboratories Chief Science Officer, Thomas Hitchcock, PhD will review the quality and design features of the 1st FDA-cleared microneedling device to market, SkinPen.

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Practice Profitability Webinar

Webinar Part 1 – The Innovation Behind SkinPen Precision and Why It Matters to Your Practice

Crown Laboratories Chief Science Officer, Thomas Hitchcock, PhD will review the quality and design features of the 1st FDA-cleared microneedling device to market, SkinPen.

Learn more.

Practice Profitability Webinar

Beyond Acne Scars – Advanced Options with Microneedling

The goal of this CME certified course is to review the FDA status of microneedling devices and
understand current applications including the use of PRP and topicals.

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Practice Profitability Webinar

Take 5 with Jeff Bedard of Crown Laboratories

In this special series, Inside Aesthetics host Dr. Steve Dayan sits down with leaders in the aesthetics industry to find out how they are reacting to the COVID-19 crisis. Crown Laboratories’ Jeff Bedard describes how the company’s diversified product portfolio and nimble production approach (think hand sanitizer) are sustaining it through the pandemic.

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Practice Profitability Webinar

Understanding and Leveraging Your Online Reputation

One of the largest hurdles faced by aesthetic practices is new patient acquisition. Even after a recommendation from a friend or family member, the patient’s journey to an aesthetic provider often begins (and ends) with an online search. For this reason, search engine optimization and online ratings have become necessities for gaining new patients and growing an aesthetic business.

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Practice Profitability Webinar

Grow Your Practice Using Digital Marketing

With so many options available to generate new patients, it’s hard to know what specific solutions will work for your practice. What is the best way to attract the attention of patients who are searching for a service you offer? During this webinar, Robyn Rose and Hunter Rose of Market Place Consulting Group will share ideas and strategies to help you grow your practice and increase your number of patients.

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Practice Profitability Webinar

FDA Clearance Protects You and Your Patients: Reducing Risk in Medical Aesthetics

Dr. Burton Bentley II, CEO of Elite Medical Experts, will share real-world strategies to reduce the risk of litigation in your aesthetic practice.  He’ll also highlight the FDA’s role in device safety and explain how unapproved devices pose dangers to clinicians and their patients.  Each year, nearly 6% of Dermatologists are named in lawsuits.  Learn how to protect yourself and your practice from incurring risk.

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Practice Profitability Webinar

Proven Consultation Strategy For a $4.5+ Million Practice

Dr. Rich Castellano shares how he earned $4.5 million in cosmetic revenue in 2018 in a free one-hour webinar sponsored by Bellus Medical. Then Bellus Medical’s Senior Director of Education and National Accounts Angela McDonald will also share how you can generate an operating profit of 71% while enhancing up-sells, cross-sells and events.

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Practice Profitability Webinar

Microneedling: Trends, Science, and Economics

Sometimes even a simple treatment like microneedling can seem overly complex. And since consumer interest in this procedure is at an all-time high, everyone in the aesthetics business — from owners to aestheticians to office managers — should stay up-to-date.

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Practice Profitability Webinar

Practice Profitability Makeover

Dr. Rich Castellano shares how he has his ImageLife practice on pace to make $5.4. million this year with no insurance reimbursements. Bellus Medical VP of Sales Michael McKenna shows how microneedling can generate an operating profit of up to 71% while enhancing up-sells, cross-sells, and events.

Learn more.

Videos

Inspiring New Video: See a SkinPen Patient Go From Shy to Secure

Why SkinPen – David Nguyen

Watch David Nguyen’s inspiring story of going from shy to secure thanks to SkinPen by Bellus Medical. Though David was worried about pain, those concerns turned out to be groundless.

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Blog

  • microneedling, bellus, aesthetics, skinpen, scars,

Is Microneedling a Fit for Your Practice? 

You want to grow your aesthetic business, but that doesn’t mean every procedure is right for you and your patients.  For instance, the latest advances in microneedling, such as SkinPen® by Bellus Medical, have taken this popular procedure to the next level. To decide if [...]

  • bellus aesthetics skinpen

SkinPen® Wins U.K. Product Innovation of the Year

The United Kingdom-based 2018 Aesthetic Award results are in, and Bellus Medical came home with the prize! During a December evening of glitz, glamour, and celebration, the Barry Knapp Award for Product Innovation of the Year, supported by Medical [...]

  • skinpen microneedling

New Resource: Microneedling: Trends, Science, and Economics

Since consumer interest in microneedling is at an all-time high, everyone in aesthetics should stay up-to-date.   To help you do so, Bellus Medical – the makers of the first FDA-cleared microneedling device, SkinPen® – invites you to watch our webinar recording of Microneedling: Trends, [...]

Case Studies

Inspiring New Video: See a SkinPen Patient Go From Shy to Secure

Luxurgery Case Study

Today’s consumers are review-driven. A patient’s journey to an aesthetic provider often begins and ends with an online search. This mindset is the reason search engine optimization and online ratings have become necessities for gaining new patients.

Learn more.